Once you have your favorite content scouters (my word) in place, you’ll find that the content will appear before you almost magically. My scouters are the tools I use to help me pinpoint the content that furthers my brand, keeps me updated, and will provide my followers with the information they want to read.
Scouting for Content on the Web
Below are four content curation tools that you may want to start using.
Once of my favorite content curation applications is Swayy. After opening an account, tell Swayy what your keywords are and the app will deliver your content to you every morning via email.
You can also use Swayy to schedule your content, a definite time-saver. As you can see, Swayy provides the options to share content on Twitter, Facebook or LinkedIn. I can add hashtags and even opt to share it later.
In addition, when I click the Calendar option, another window opens and I can schedule my content on any day and at any time I wish.
Similar to Swayy, ContentGems will provide a comprehensive summary each day of the content that relates to the keywords you selected. This is an example of just some of the information ContentGems sent me this morning.
Similar to Swayy, you can also share content via this application. When you select Share via ContentGems, you’ll have two options as noted in the screenshot below.
If you use Buffer to schedule your tweets, ContentGems will add your tweet to your queue. When I select Buffer, this window appears with the option to share the information now, later or schedule a tweet at a specific time.
Twitter lists aren’t an application but they are important to your content curation strategy. Once your following and follower count grow, it will become difficult to sort through your news feed to find the Tweeps you rely on for great content.
You can solve problem this by creating a Twitter list. I created a short video to show you hot to start creating your own lists.
If you have problems viewing the video, you can paste this URL into your browser to see it: http://www.screencast.com/t/w9QiwmW6m
Pulse is a wonderful tool for vetting your LinkedIn newsfeeds. Through its content platform, LinkedIn users are now sharing entire blog posts on LinkedIn. Some of this content may be items you’d like to share with your own following. Pulse will send you stories of interest based on whom you follow on LinkedIn. You can choose to see the suggestions on a weekly, daily or as the new content appears on LinkedIn.
Similar to Swayy and ContentGems, you can elect to post the content directly to your profile by clicking the arrow.
What are your go-to strategies for finding great content while saving time?
About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Web