Indie Author Weekly Update December 9, 2016

Indie Author Update

I hope you enjoy this week’s edition of the Indie Author Weekly Update. Be sure to read Joel Friedlander’s series on how he got his start in blogging and soared to success. It’s a fascinating story.

So why the dogs in the image above? Why not? Those who know me well, know that I love dogs. I have an English Lab and fostered dogs for the Golden Gate Labrador Retriever Rescue. Why the snow in the above picture? It doesn’t snow where I live, but it is brisk and feels like it might snow.

I hope you enjoy this week’s selection below and that you have a lovely weekend. Keep warm!


Indie Author Updates

Video Will Be Huge in 2017…Get Ready! from BookWorks: “Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up 69% of consumer internet traffic. Back in 2015, consumers spent an average of five-and-a-half hours a day watching video content. That number continues to rise. On Facebook alone, some 500 million users view 8 billion videos on a daily basis. Video, because people watch so much of it, is useful in book marketing. At the same time, it’s important to keep your videos to approximately 90 seconds. Five percent of viewers will stop watching a video after 1 minute and 60% by 2 minutes.”

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How Writers Can Improve their SEO without Pricey Experts

How Writers Can Improve Their SEO without Pricey ExpertsGoogle and Facebook are similar in one way; they frequently tweak their algorithms. It’s only Google that changes its algorithm for SEO.

And while Facebook announces its algorithm revisions without assigning names to the changed algorithms, Google does assign monikers to its changes.

In August 2012, Google introduced its mighty Pirate update, followed by one of the most famous updates in September 2014, Panda. You could practically hear SEO experts wail across the internet as they anguished over what the changes would mean for them and their clients’ websites.

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Indie Author Weekly Update December 2, 2016

Indie Author Weekly Updates 12-2-16This week sees a return to the Indie Author Weekly Update with posts from Jane Friedman, HubSpot, Joanna Penn, Ross Simonds, and Writers in the Storm. I hope you enjoy the selections.

Thanksgiving is over and Hanukkah and Christmas are on their way. Regardless of how you celebrate the season, stay warm, make time to cozy up to some great books, and keep writing.


Indie Author Updates

If you only read one post, make sure it’s this one:

Do You Know What You’re Capable Of? –  from Writer Unboxed and by Jane Friedman: “When I first started running more than 20 years ago, I was slow and couldn’t last for more than 5 or 10 minutes without taking walk breaks. I more or less kept at the same pattern (and same trail) day after day, not expecting much of myself. I didn’t feel like a runner, but I had the strange idea I should try anyway.”

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Author’s Guide to Email Marketing plus 3 Best Practices

Author's Guide to Email Marketing plus 3 Best PracticesThere’s a piece of advice that authors everywhere are receiving that you can’t ignore: start your email marketing list and grow it.

As you can tell from the abundance of blog posts on this topic, I’m not the only one who agrees with this advice.

Moreover, email is the fastest, cheapest, most powerful way to engage with your readers at scale. No other service (not even social media) is as personal as email, and if done right, you’ll sell way more books through email than you could any other way. Tom Morkes

As effective as social media is for engaging with your readers – not to mention discoverability – there’s nothing that quite compares to a robust email marketing list.

There’s nothing that quite compares to a robust email list Click To Tweet

Right about now you probably think that it’s an excellent piece of advice but just how can you accomplish this goal? That’s exactly what this post is about so lean back, take a sip of your coffee, tea, or tequila (or bourbon or wine), and keep reading.

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A Quote from Elena Ferrante

It is the day after Thanksgiving in the U.S. so instead of my typical Indie Author Weekly Update I leave you with words of inspiration from author Elena Ferrante.

Whether you live in the U.S. or elsewhere, I hope you have a lovely  weekend!

Inspirational Quote from Elena Ferrante

Elena Ferrante Quote

 

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Confused about whether you’re being effective on social media? Get the free email course and the bonus book for free.

free-social-media-course-2

How to Use Social Media for Your Book Launch? Use These 9 Tips

9 Book Launch Tips Using Social Media

Social Media and Your Book Launch

Where would a book launch be without social media? Well, you might start by giving away your new book for a couple of days on Amazon or launching the second book in a series as you give the first one away.

You might have bookmarks, mugs, and all sort of other chotskies for your giveaway. Romance authors are famous for picking up all kinds of items for their loyal fans and street teams.

Don’t be afraid to repeat your messages on social media Click To Tweet

Okay, now for the inevitable question: How would you get the word out about your launch, your giveaways, your contests, etc. without social media? You’d have a message but no means of encouraging readers to check out your newest book.

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Indie Author Weekly Update November 18, 2016

Indie Author Weekly Update

I hope you enjoy this new installment of the Indie Author Weekly Update. There are some great posts below but I hope you’ll start with Joanna Penn’s podcast episode on her plans and her recent trip. It’s inspirational.

As the weather turns cooler, are you finding yourself spending more  time indoors, huddled with a book or at your computer starting a new book? The winter is great for both activities. I know that I’m already thinking about 2017 and what I want to accomplish. One goal will be to return to fiction writing. Yes, you read that correctly! I want to finish a novel. I figure that if Joanna Penn can succeed in both fiction and nonfiction writing that I should at least give it a try, eh? What are you planning to do in 2017? I’d love to hear form you!


Indie Author Updates

If you only look at one post, don’t miss this podcast by Joanna Penn. You’re sure to feel inspired!

Taking Control Of Your Author Business In A Time Of Constant Change. My Report On The Last Month Away: “In the last month, I have spoken at Digital Commerce Summit in Denver, attended a week long professional author conference in Oregon, and spent 10 days doing book research in Israel. In this podcast, I share my lessons learned and what I’m changing with The Creative Penn.”

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Creative Visualization for Writers with Nina Amir

Creative Visualization with Nina Amir

I recently had the pleasure of interviewing Nina Amir, the Inspiration-to-Creation coach and Certified High Performance coach. She recently published Creative Visualization for Writers, which I had the pleasure of reading. Whether you’re just starting out as a writer or beginning a second or third or fourth book, Nina’s Creative Visualization workbook is a worthy guide. Quite plainly, there’s nothing out there on the market that compares to this book.


Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and, at last, you create what you will. George Bernard Shaw

Creative Visualization with Nina Amir

Why did you decide to write this book now?

I saw the adult coloring book trend happening and started thinking about doing one for writers. However, I didn’t think writers would want to just color—since most don’t have enough time to write.

I did think writers needed a book that helped them work through the blocks that stop them from writing, increase productivity and creativity, and move consistently toward their goals. And I could see the benefit of coloring—if focused on the end goal of successful authorship.

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Indie Author Weekly Update November 11, 2016

Indie Author Weekly UpdatesIt’s Friday and that means it’s time for the Indie Author Weekly Update. I always enjoy bringing the best of the internet to you in hopes you’ll find nuggets of information to fuel your social media and book marketing efforts.

On a more personal note, I’ve been relishing the fall weather here in Northern California. We’ve been having 70-degree weather with warm days and cool nights. It couldn’t be better for the hiking and cycling I enjoy doing. I hope that you’re getting outdoors too.


Indie Author Updates

We’ll start with the posts I wrote for BookWorks and TheBookDesigner.com this week:

15 Tips to Boost Facebook Engagement for Indie Authors from BookWorks: “When you’re ready to approach book marketing, and you’re setting up your social media presence, the last thing you want to do is waste any of your time on platforms that your readers don’t use. For example, if you write crime noir that’s popular among the 40+ demographic, you wouldn’t want to waste your time on Snapchat or Tumblr. But, similar to Mark Dawson, a thriller author, you would want to spend time on Facebook.”

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Is It Time for Authors to Stop Using Google+?

Is Google+ Dead for Authors?When Google+ first appeared on the virtual landscape on June 28, 2011, everyone wondered whether it would destroy Facebook’s popularity the way Facebook tossed a lance into MySpace.

Looking back, I can’t help but wonder how anyone could have thought Facebook would disappear from the digital world.

Au contraire. Today, Facebook is thriving with 1.7 billion monthly active users (and 1..4 billion daily active users) and Google+ seems to be slowly deflating like a balloon losing air.

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