The next episode of Conversations with Frances features Jane Friedman. Jane is a columnist with Publishers Weekly, a professor with The Great Courses, and a keynote speaker at several writers’ conferences. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. On November 1 at 11 am Jane will share her thoughts on book launches. She’ll also be available to answer your questions. Join us on November 1st.
Visual Marketing for Authors
A number of years ago, experts predicted that by 2014, mobile marketing would rule the Internet. They were right.
So what’s the next trend? It’s already here, and it’s visual marketing.
In 2015, the Pew Research Center reported that Instagram was the fourth most used social media network behind Facebook, LinkedIn, and Pinterest. That’s right Pinterest, another visually-based social media network.
Why are images so hot? Mike Parkinson, the founder of Billion Dollar Graphics (BDG), explained the reason in an article titled “The Power of Visual Communication.” In that report, he noted that we process visuals 60,000 times faster than text.