Indie Author Weekly Roundup September 23, 2016

9-23-16-indie-author-updatesThis week’s Indie Author Weekly Roundup includes six posts. You see, I just couldn’t cut the list any more. Each post is chock-full of information that indie authors need to know to be successful in today’s market. And that is the purpose of this blog; to help you attain your goals.

On another note, if you missed Wednesday’s webinar with Joanna Penn, well, you missed a real treat. She revealed great tips that have helped to fuel her success. We also discussed her new course, How to Write a Novel. I’ve reviewed the course and plan to use it when I return to my novel. it’s awesome.

My next webinar will feature Joel Friedlander. The date for that webinar is October 4.

Indie Author Updates

Unusual Ways to Promote Your Book from Alliance of Independent Authors: “Each month we step away from mainstream marketing ideas and highlight creative, fun and sometimes downright wacky ideas that our members have dreamed up to help promote their self-published books to more readers. Here’s September’s top tips, with thanks to all the authors named (and the one who prefers to remain anonymous) for generously allowing us to share them here.”

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Do you have a unique blogging voice?

Do you have a unique blogging voice? by Frances Caballo

I spoke with Joel Friedlander recently about quite an assortment of topics.

He tenderly broached one issue with me during our conversation: I don’t have a blogging voice.

Well, hmm, he happens to be right.

The first drafts of my posts are far different from my final drafts. I’m a tad snarky, familiar, and I break a lot of grammar rules.

The final draft, consequently, turns out a tad, well, sterile. It’s as though I’m back in the newsroom doing my best to write an objective article on a topic I have strong feelings about.

So as I ponder this issue I can’t help but turn the question around: Have you developed your blogging voice?

Let’s look at a few examples.

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Indie Author Weekly Roundup September 16, 2016

Indie Author Weekly Roundup by Frances Caballo

This week’s Indie Author Weekly Roundup is rich with social media advice. I hope you enjoy this edition.

Conversations with Frances Webinar SeriesIf you haven’t signed up for my webinar with Joanna Penn, do so now. I will debut my new webinar series, Conversations with Frances with Joanna as my first guest. It promises to be a lively discussion as we talk about marketing and her new program, How to Write a Novel. Join us!


Not Sure How to Approach Social Media? CARE about Your Readers via Jane Friedman: “Among all the rules you’ll find online—the 80/20 rule (only 20 percent of your posts should be about your books or blog posts), the admonitions against using social media as a bullhorn, the warnings about over-automating—there’s also an unspoken tenet. This tenet isn’t a rule that comes up on the blogosphere. Instead, it’s more of a system of approach; to describe it, I use an acronym that I created while preparing for the San Francisco Writers Conference last February.”

Fact: 78 percent of Americans have a social media profile Click To Tweet

Indie Author Updates

Pinning Away Pinterest Social Media by Ronel Janse Van Vuuren: “I had this nagging suspicion that my social media skills are a bit lacking. So I signed up for an email course through social media strategist Frances Caballo’s blog while I was there reading yet another great article. I knew that I was wasting valuable writing-time managing my social media platform. Yet I didn’t know how to fix it on my own. (Yeah, misspelling the title of this blogpost could’ve worked well here…)”

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Free for Four Days: Social Media in 30 Minutes a Day

Social Media in 30 Minutes a Day is FreeStarting today and until September 18, Social Media in 30 Minutes a Day will be completely free.

Zilch is what you’ll have to pay. How cool is that?

What’s this book about exactly, aside from that catchy title? Keep reading.

I must govern the clock, not be governed by it. ~ Golda Meir

Do you find that you have less time to write or exercise because sometimes — let’s face it — you waste time watching cat videos on Facebook? You know what? We’ve all done it.

What if you instead knew how to use social media without getting caught int the vortex of wasting time of cat videos and chasing links that take you away from your real goal: writing your books?

And what if you no longer had to worry that social media marketing would take hours, leaving you with less time to focus on your writing?

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Social Media Best Practices for Authors

Social Media Best Practices by Frances CaballoOnce you’ve written your book and built your website, the next step for authors is to learn how to market their books.

Okay, I heard that collective ew out there. Look on the bright side. With marketing comes sales, and with sales comes money. Yeah!

Part of learning how to market your books is learning how to use social media. Chances are, you’ve already dabbled in social media but aren’t quite getting the hang of it. Am I right?

Let’s start with an animated piece that demonstrates the explosive growth of social media. It was prepared by Matt Banner. After seeing this, you’ll be convinced of the need for social media to market your book to a global audience.

Credit: OnBlastBlog

Convinced now?

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Indie Author Weekly Roundup September 9, 2016

Indie Author Weekly Updates by Frances CaballoI hope you enjoy this edition of the Indie Author Weekly Roundup.

Fall is around the corner but the daytime temperatures still reach into the 80s where I live. And whereas parts of the East Coast have been battered by rain, the hills are brown and drive in California, even Northern California. Let’s hope that changes this winter. But before I get ahead of myself, let’s enjoy the final days of summer, shall we?

Indie Author Weekly Roundup

5 Rookie Mistakes to Avoid When Publishing Your First Book from BookWorks and by Frances Caballo: “We all make mistakes, right? And we learn from them – well most of the time. Joel Friedlander of TheBookDesigner.com frequently tells me that when he talks to new authors about what they should do once they publish a book, he usually tells them something to the effect of, “You should have prepared for your first book two years ago.” Ouch. But he’s right, of course.”

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Authors- Want to Reach Millennials & YA Readers? Check out These Facts Plus 10 Tips

Authors- Want to Reach Millennials? Check out These Facts Plus 10 Tips by FrancesAre you using Instagram?

I usually advise writers that if they’re trying to reach Millennials or the young adult market, Instagram is a must because that’s where these demographics primarily hang out.

Now I have information that furthers my belief in my opinion.

The website Red published an infographic last year. (Yes, I know, it’s not up-to-date data, yet it’s still mind-blowing. Besides, data is often a year old when it’s reported.)

Okay, here we go:

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Indie Author Weekly Roundup September 2, 2016

ndie Author Weekly Roundup by Frances Caballo

This week’s Indie Author Weekly Roundup focuses on book marketing. There are a diversity of related topics and opinions in the selection below. I hope you enjoy them.

Can you believe it that summer is drawing to a close? I’m rather bummed because we dance at outdoor concerts all summer long (at least four days a week) but I guess the upside is that there will be more time to read and write, eh? Here’s to new things to come!


Indie Author Weekly Roundup

Authors: Boost Book Marketing with These 5 Apps – A post I wrote for Joel Friedlander’s blog: “In the words of a certain presidential candidate in today’s online world, images are “huge.” In other words, if content is king, then images are, well, Godzilla. Let me explain. In 2014, mobile marketing took over online navigation. People who surf the web using a desktop computer are in the minority. What’s the next big thing? Well, it’s already here: images. Pinterest, Instagram, and Snapchat are popular because they are image- and video-based.”

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How Social Media Fits into Your Publicity Strategy

How Social Media Fits into Your Publicity Strategy by Chris Well for Frances CaballoToday I present a guest post from Chris Well (@BuildYourBrandA) of Build Your Brand Academy on the topic of social media vs. publicity. Chris does an excellent job of explaining how you can use social media to gain publicity for your books.


So I was sitting at my desk, probably doing my job, certainly minding my own business, when I got a phone call from an author who had a book and wanted me to do something about it. Granted, at my day job I’m employed by a major media company with a network of websites, magazines, and radio stations.

But this author was going about this “publicity” thing all wrong. No matter how compelling his book might be—and as he attempted to tell me his life story, it did sound like the stuff of which TV movies and after school specials were made—he was talking to the wrong person at the wrong office at the wrong company. His book was not a fit for our audiences.

When I asked which of our brands he was pitching, he didn’t have an answer. All he knew was I was someone in the “media.”

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Indie Author Weekly Roundup August 22 – 26, 2019

Indie Author Weekly Update

This week’s Indie Author Weekly Roundup features an array of posts, all written to help authors with their No. 1 goal: sell books. I hope you enjoy these posts as much as I did.

I chose the above picture because I love oak trees (even though they appear scary at night). And I think this picture is pertinent to our conversation about selling books. We and our books are the trunk, our social media profiles are the larger branches, and the smaller branches and twigs represent all the people we meet on social media. With social media, we create an endless outreach to readers, influencers, journalists and reviewers, all of whom can help you achieve your goals.


How to Use Amazon Categories, Themes and Keywords to Sell More Self-published Books from Alliance of Independent Authors: “Think of Amazon as a search engine, like Google. This makes it easier to understand how to make your book stand out by correctly using keywords, categories, and themes. Tip: Amazon is actually two sites, one for print books, and one for ebooks (this is the Kindle Store).” [Read more…]