Book Marketing Tips from Industry Experts

Book Marketing TipsWhat book marketing tips do you follow religiously? Are you having success?

If you struggle with book marketing, don’t feel alone in your struggle. A lot of authors wish they could be selling more books.

If you have a beautiful author website, you regularly update your blog, and you’re fairly active on social media, you’re probably wondering: What gives?

I decided to contact some expert book marketers to glean their advice and this is what you’ll read below is their best advice.

Book Marketing Tips from Industry Experts

Joanna Penn

Joanna Penn was the first to reply when I asked her for her thoughts and this is what she said. Note: She was in a hurry and only had time for this succinct pearl of wisdom.

Book marketing tip from Joanna Penn


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Facebook or Instagram: Which Is Right for You?

 Facebook or Instagram: Which Should You Use? by Frances Caballo

Facebook or Instagram: Do You Know Which to Use?

Deciding which social media networks to use isn’t always easy. So when the decision is between Facebook or Instagram, do you know which one you should use?

If you’ve been reading this blog for some time, you know that you don’t need to be everywhere online. Your task is to know who your readers are and use the networks they prefer.

It’s really as easy as it sounds.

  • If you write for women, Facebook and Pinterest are great sites.
  • If you write young adult novels, you should use Tumblr, Instagram, and Snapchat.
  • If you write nonfiction, you need to be on LinkedIn.

I’ve written about this concept before, and you can check out my most recent post on this topic titled Authors: Use New Pew Center Results to Better Reach Your Readers.

But what if you write New Adult books intended for Millennial women? Should you be on Facebook or Instagram?

And if you don’t write for Millennials and you only have the time to use one or two social media sites, should you opt for the dominance of Facebook over the popularity of Instagram?

Let’s delve into some answers.

Know who your readers are and use the networks they prefer Click To Tweet

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Indie Author Weekly Update

Indie Author Weekly Updates by Frances Caballo

Here’s another edition of the indie author roundup. This week’s post focuses on marketing, including the importance of keywords and metadata.

The weekend is a few hours away and isn’t that wonderful? I’ll spend time volunteering at a dog and horse rescue today and then spend my weekend hiking and cycling. I love spending time outdoors on weekends. Do you? Let me know what you like to do on weekends, other than reading and writing, of course.

News for the Indie Author

Anatomy of the Bonus: Checklists, Cheatsheets, Worksheets, and More by Joel Friedlander of “One of the constants in the internet marketing world is the awarding of ‘bonuses’ with almost any kind of product, including books. In its most basic form, a bonus could be considered anything extra that has value. By ‘extra’ we mean that a bonus is something added to something else, perhaps a thing you weren’t expecting. And an extra has to please us, or add real value, to be considered a ‘bonus.'”

Note: Joel is absolutely right. Never hesitate to give your readers a surprise bonus, especially when you sell something to them.

Surprise your readers and buyers with bonusesClick To Tweet [Read more…]

11 Scheduling Apps to Save You Time Online

Save Time with These Apps by Frances CaballoToday’s post is Part II of a two-part series on scheduling applications that will ease your social media marketing and help you save time online. You can find Part I here.

Tools to Save You Time Online When Scheduling Images


You can use this scheduling app for Pinterest when you sign up for the Awesome plan. Buffer is a good scheduling app to start with because of its ease of use and its interface with other social media applications. Plus, if you use Daily or Pablo, Buffer products, news from Daily and images you make with Pablo can automatically be added to your buffer of scheduled tweets, Facebook updates, or Pinterest images.


Use this app to find new followers, promote images with advertising, manage multiple accounts, schedule your images (this feature is free), create alerts, and read your analytics. Sign up for free and check out its features.

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Indie Authors’ Weekly Updates

Social Media in 30 Minutes a Day by Frances CaballoI have exciting news! My newest book, Social Media in 30 Minutes a Day, is now available for presale.

In eleven chapters, I help you:

  • understand the new formula for saving time
  • learn how to become a more effective and efficient marketer
  • maintain quick cheat sheets to vocabulary and hashtags
  • learn about the apps that will best help writers save time while using social media.

So grab my newest book now.


Updates for Indie Authors

Weekly Updates for Indie Authors by Frances Caballo

Every Saturday I pull on my hiking boots and head to the woods. But tomorrow we’ll be driving to California’s North Coast instead, where we’ll hike for three hours. It should be fun. Let me know what you’re doing this weekend in the comments below. In the interim, I hope you enjoy this week’s updates for indie authors.

Pronoun & Macmillan: a Shift to More Author-Friendly Publishing? by BookWorks: “Macmillan purchased Pronoun, an eBook creation, distribution, and marketing service for independent authors. Along with Pronoun, Macmillan purchased an innovative entourage that includes Booklr, a data analysis service for eBook sales, and Byliner, which publishes ‘urgent, necessary journalism for the present day’ along with short fiction and serials. But I think that what Macmillan really bought was innovation, which in the generally stodgy world of traditional publishing is rare and admirable. And that innovation is data-centric.”

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15 Scheduling Apps to Save You Time

Save Time with These Apps by Frances CaballoFirst, I want to share some wonderful news with you. I’ll be blogging on a monthly basis for BookWorks as their designated Social Media Expert. Just follow me and BookWorks on Twitter to keep up with all of my posts there. Of course, my role as contributing writer to will continue as well. These obligations won’t affect my obligation to my blog or my business. To learn more about my commitment to BookWorks, be sure to read this post: 

Regarding the blog post below, this is Part I of a two-part series on scheduling applications that will ease your social media marketing and help you save time online.

I don’t think that scheduling is uncreative. I think that structure is required for creativity. Twyla Tharp

Want to Save Time? Schedule Your Posts

You don’t have the time to sit in front of your computer all day and post information at two- to three-hour intervals. You’re busy enough as it is, waking up while it’s still dark outside to squeeze a few hours of writing into your day before heading off to work or fixing breakfast for your kids.

The good news is that social media marketing doesn’t require you to sacrifice large chunks of your time. Once you’ve curated your information using one or more of the applications and websites mentioned earlier, your next step will be to spend five minutes scheduling your posts by using an application designed to release your selected updates at times of the day when your readers are online.

There are two exceptions. (1) While you can use an application to schedule a post to your Facebook author page, Facebook has its own scheduling feature within the status update box that’s easy to use. You can even plan posts as far out as six months. (2) In addition, you can use a few applications (such as Hootsuite and Buffer) to schedule shares to your Google+ page—but not to your Google+ profile.

Social media marketing doesn't require you to sacrifice large chunks of your time Click To Tweet

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Social Media Weekly Roundup

Social Media Weekly Roundup for Indie AuthorsI hope you enjoy this week’s selection of posts. If you only read one post, read Lisa Tener’s Grammar Mistakes, Fixes, and Writing Tips for the Excellence-Minded Blogger.

Social Media Tips for Indie Authors

Best Post of the Week

Grammar Mistakes, Fixes, and Writing Tips for the Excellence-Minded Blogger by Lisa Tener from AHREFS: “What are some of your writing goals as a blogger? Perhaps:

  • Get more people to read your posts?
  • Make an impact on your readers?
  • Start inspiring conversations?
  • Motivate your readers to take an action?

With any of these goals, correct grammar and quality writing matter. Good writing draws your readers in—and keeps them reading, sharing and recommending your posts to others.”

Note: Do you have a guest post strategy to expand the reach of your brand and find new readers and colleagues with whom to co-market your books? If not, read this post. It’s excellent.

What are your writing goals as a blogger? Click To Tweet

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Blogging Got You Down? Follow These 6 Steps

Blogging Got You Down? Follow These 6 Steps by Frances CaballoI’ve heard so many questions about blogging that I decided to address them today. 

6 Steps to Better Blogging

Let’s raise the curtain on the issue of blogging, shall we?

You know you should write your blog posts weekly but for some reason you feel writing new posts can feel akin to writing essays about the importance flossing.

Am I right? Guess what? You’re not alone. Plenty of authors feel this way.

There are more of you than you might think. Sure, when you look at other author blogs you think to yourself, “Geez. Their blog is great. They  must love to write those posts.”

Here’s a little secret. There are a lot of you who detest it. I have a colleague, and she publishes her blog posts every Saturday. By Thursday, I hear her complain, “I have to go home and try to figure out what to blog about next. Sheesh!”

See? You’re not the only one.

Learn how to refreshen older content for today's readersClick To Tweet

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Social Media Weekly Roundup for Authors

5-27-16 WeeklyRoundup-2I was talking with a friend recently, and she asked me what I’d be publishing this year. I told her I’m writing three books: the Goodreads book I just released, a time management book, and a comprehensive book on social media. She asked me how much they would cost. I haven’t decided on a price for the paperback of the last book I’ll release this year, but the ebook will be about $4.99. She said, “That’s expensive for an ebook.” Really? I tried to explain to her the costs indie authors incur: their time, editing, book covers, and book formatting. When you consider the costs, I don’t think a comprehensive book priced at $4.99 is too much. So my message this week is don’t fall into the trap that all of your books need to be priced at $.99. You’re worth more than that. Now tell me what you think about book pricing. Note: I do lower the price of my ebooks after they’ve been on the market for a couple of years and when I’m preparing a massive update.

Here’s the Social Media Weekly Roundup

Using The #Audiobook Service ACX via Self-Published Authors Helping Authors: “I think I speak for many of us when I say we’d like to have our books in audiobook form. Besides being a possible way to connect to new readers who don’t necessarily like to sit down with a paperback or e-book and another possible source of revenue, audiobooks have a prestige to them. It’s sort of magical hearing your characters come to life in your car or in your earbuds through sound and description. It’s pretty powerful.”

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